Public Relations

Description of the course:

The role of public relations has emerged as essential in the age of communication revolution, knowledge explosion, and fierce competition. This course seeks to introduce trainees to the basics of public relations in terms of ethics, responsibilities, and professional conduct. Trainees are introduced to exemplary cases that demonstrate the role of public relations in strategic planning, policy implementation, managing crises and shaping the organizational image. In the light of dramatic economic, scientific, and social changes such as globalization, free trade, and fierce competition, promotional activities have become assumed new saliency. This course also introduces trainees to the basic concepts of promotion as well as the use promotional tools in shaping a positive organizational image.

Overview

Language: English

Duration: 5 weeks – 2 lectures a week

Intakes: to be announced

Learning method:  Blinded Learning (Virtual & Online)

Assessment: Subject Based (Assignments / Exams)

Pre Requisite

Copy of ID.

Personal photos.

Resume (C.V).

Interview to asset the English Level and Business Background