Digital Marketing Diploma

Key Concepts

BHC Digital Marketing Diploma provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The diploma also examines the advantages and subsequent challenges of this expanding marketing venue.

You’ll explore the tools that currently exist and the potential for future applications of the digital platform for marketing purposes. The diploma will further explore the digital platform as a tool for businesses in general to increase its levels of efficiency, effectiveness, and competitive position in the market space. You’ll also learn how to define and develop a digital strategy to help a business achieve its goals

Overview

Language: English

Duration: 12 months

Intakes: to be announced

Learning method:  Blinded Learning (Virtual & Online)

Assessment: Subject Based (Assignments / Exams)

Pre Requisite

Original Bachelor Certificate.

Original Bachelor Transcript.

Copy of ID.

Personal photos.

Resume (C.V).

Interview to asset the English Level and Business Background

1. Digital Marketing
2. Digital Marketing Strategy
3. Digital Marketing Analytics
4. Social Media Marketing
5. Design Thinking in Marketing
6. Integrated Advertising and Promotion and Marketing Communication